YouTube will be providing the artists with the tools to propel their music, grow their presence on YouTube and accelerate the growth of their audience globally. This was announced at an event tagged, “A celebration of Afrobeats” held in Lagos, Nigeria this evening.

The four Nigerian artists are KizzDanielReekado BanksSimi and Teni. This follows a YouTube commitment to Nigerian Afrobeats talent that was made at the Google for Nigeria event in July; when the initiative to support 10 emerging Nigerian artists through Mr. Eazi’s emPawa program was announced.

YouTube celebrates Afrobeats, extends support to fast-rising Nigerian artistsYouTube celebrates Afrobeats, extends support to fast-rising Nigerian artists

These four selected artists will be engaged in a series of workshops and content creation sessions, experimenting with content formats on YouTube. They will develop their music and visual content, becoming experts at building deep connections with their fans. In addition, they will receive marketing promotion and education on best practices for growing and engaging their audience on an international scale.

YouTube celebrates Afrobeats, extends support to fast-rising Nigerian artistsYouTube celebrates Afrobeats, extends support to fast-rising Nigerian artists

The artists will also serve as models for other African artists on utilising the global power of the YouTube platform to expand and build a global audience. Leanings from their experience will be gathered as feedback to be shared with the entire artist community.