The Louvre, the world’s most visited museum, broke its attendance report, thanks partly to Beyoncé and JAY-Z.
The Carters shot their music video for “APES**T” on the famed Paris museum, which was visited by 10.2 million folks in 2018. The quantity marked a 25 % enhance in guests, beating the earlier report of 9.7 million guests in 2012. According to The Guardian, it’s the very best quantity for a museum of its variety, forward of the National Museum of China and the Metropolitan Museum of Art in New York.
The largest variety of overseas guests had been from the U.S., adopted by China. The Louvre additionally managed to draw a report variety of younger guests, with greater than 50 % below 30 years old. The rise in youth is attributed to the “APES**T” video, which was seen almost 150 million instances on YouTube.
The visible, off Beyoncé and JAY-Z’s joint album Everything Is Love, featured a number of the museum’s most well-known artistic endeavors together with the Mona Lisa, The Consecration of the Emperor Napoleon and the Coronation of Empress Josephine, Madame Récamier, and Venus de Milo.
“It’s clear that 2018 was a remarkable year for the international reputation of the Louvre,” the museum’s director, Jean-Luc Martinez, instructed French radio. “The Beyoncé video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers last year.”