Denim became centric to most of the outfits we wore this year—yes, even our business-casual ensembles—so it’s little surprise that jeans sales rose 9 percent this year, according to market research company the NPD group.
Though denim’s upward trend is generally unsurprising, which cuts qualified as the “best-selling jeans of 2018″—and which ones didn’t—might offer a little more shock value.
For starters, the super-stretch skinny jean trend slowed down, with more of us opting for straight-leg cuts than form-fitting ones. The classic boyfriend jean? Also down. Instead of turning to the low-rise, loose-fitting cut for low-maintenance style and comfort, people turned to comfort-stretch denim with flattering high-rise cuts. (And for the record, when we say high-rise, we mean high-rise. Like, 10-inch-rise high-rise.)
Though the return of the super-high high-rise suggests low-rise jeans will remain in the aughts until further notice, several retro revivals made their way onto the scene. The bootleg cut and cropped flare jean pervaded editor-approved trend forecasts (and made their way into the closets of the fashion set)—but only for the latter part of the year.
So the overall winners in terms of consistent sales were—you guessed it—the straight leg and the high-waisted, figure-flattering cuts we discussed before. (Even last year’s oversized mom jeans got the skinny-cut, curve-hugging treatment in 2018.)